Lindsay Burke

Senior Product Designer · B2B SaaS & Enterprise

Making complex products feel simple.

I am a senior product designer who brings clarity to complex problems, advocates for customers, and helps teams turn ambiguity into meaningful outcomes.

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Featured work

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HubSpot office reception with an illuminated sprocket logo and the words Grow Better on the wall

HubSpot · Multi-Account Management

OnePortfolio

A unified buying experience for enterprise customers managing dozens — or hundreds — of HubSpot accounts, without first rebuilding the systems underneath.

Read the case study →
Illustration of a waterfall cascading down layered cliffs

HubSpot · ContractingCase study coming soon

Waterfall Contracts

Helping enterprise customers commit to growth upfront and scale their investment over time.

How I design and lead

Systems thinking, practical delivery.

01

Start with people, not screens.

I seek to understand user needs, existing workflows, and the root causes of friction before jumping to solutions. This helps me uncover the right problems to solve, rather than simply improving what already exists.

02

Bring clarity to complexity.

I turn ambiguous, complex problems into intuitive, coherent experiences. Using object-oriented UX, I establish clear mental models that organize complexity around meaningful objects and relationships, giving teams a shared foundation to design and build from.

03

Balance customer value with business impact.

I connect customer needs to business opportunities, advocating for experiences that serve users while advancing commercial goals. The best solutions create meaningful value for both.

04

Lead through trust, not titles.

I build strong partnerships across product, engineering, and stakeholder teams. By challenging assumptions, inviting diverse perspectives, and creating shared understanding, I help teams navigate ambiguity, make better decisions, and move forward together.

05

Embrace new tools. Keep human judgment.

AI has changed how I explore ideas, move from research to prototypes, and iterate on solutions. I use it to accelerate my process and expand what’s possible, while applying critical thinking, design judgment, and human oversight to keep the work grounded in real user needs.